Wednesday, September 19, 2012

Fame by Lady Gaga

Lady Gaga marked the launch of her debut fragrance Fame last Thursday by making herself the centerpiece of a surreal black-tie masquerade soiree and getting a tattoo on the back of her head.

The singer took over the Guggenheim Museum on the last day of New York Fashion Week for a piece of performance art (or should we describe this as 'publicity'? With Lady Gaga, it is probably a fusion of the two!) that started off with her sleeping in a Plexiglas replica of a Fame bottle.

Among the hundreds of guests included Paris Hilton, Yoko Ono (photos below) and a host of big-name New York fashion designers and models.

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Upon arrival, they were greeted by bare-chested male models and handed blood-red margaritas before watching a five-minute film showing Gaga as a female Gulliver with tiny muscle-bound men climbing all over her naked body.

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Finally, Lady Gaga herself appeared inside the darkened bottle replica, seemingly asleep on a velvet day bed. It took a few minutes before the guests realized they could step up, stick their hand through a hole and actually touch the celebrity. “Touch Lady Gaga’s hand, but please don’t wake her,” read the instruction helpfully printed over the opening, and touch her many did, reaching deep inside for her left hand with a peace tattoo under the wrist.

This went on for more than an hour before Lady Gaga woke up to the tune of David Bowie’s Fame.

That’s when Hollywood tattoo guru Mark Mahoney and assistant Wes Brown got to work, painstakingly adding to her already substaintial collection of body art – a Renaissance era cherub, a nod to her Italian heritage.

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As one news headline puts it: “Fame gets to her head”.

And how does she describe Fame – billed as the world's first eau de parfum that is black in color? “A quite delicious, succulent, slutty, seductive fragrance”.

1 comment:

Kurtis Ren said...

Accusations of Lady G. being involved in the Cult and the worshiping of Satan (as shown in her music video clips? all sorts of gestures and lyrics) makes me slightly uncomfortable. I would never buy such a thing no matter how aromatic it can be - or how affordable it can be (doubt it will be anyway)

But I would say, she's got an excellent way of marketing herself.