Some of modeling’s biggest names, from Tyra Banks to the Hadid sisters, donned signature wings – this year, faux feather versions were PETA-approved – again on Tuesday when the Victoria’s Secret Fashion Show returned to the runway in New York City, USA after a six-year hiatus.
The lingerie company’s promotional event – featuring their star roster of models under contract, known as “angels” – was largely considered primetime viewing during its heyday from 1995 to 2018. But it got canceled in 2019, after its 2018 edition drew low ratings as well as criticism that it was sexist, outdated and lacked diversity. During that time, the fashion industry was grappling with a backlash amid the body positivity, transgender rights and #MeToo movements.
Cut to May 2024, when Victoria’s Secret announced the show would make its return in the fall. The company claimed their values have shifted and promised the updated event would “reflect who we are today, plus everything you know and love – the glamour, runway, wings, musical entertainment, and more!”
The 45-minute show, which was streamed on Amazon’s Prime Video and on the Victoria's Secret YouTube, TikTok and Instagram accounts, touted its first-ever all-women musical talent lineup. It featured performances by Blackpink alum Lisa, South African singer Tyla and pop legend Cher, who closed out the show with “Strong Enough” and “Believe”.
And it brought back many of its best-known angels, including Gigi and Bella Hadid, Jasmine Tookes, Behati Prinsloo, Barbara Palvin, Taylor Hill, Candice Swanepoel and Adriana Lima, who retired from the brand in 2018. Claudia Schiffer participated for the second time, after last walking in the 1997 show.
The show was also a debut for a number of iconic models who hadn’t walked the Victoria’s Secret runway before, including supermodel Kate Moss, who turned 50 in January, and former first lady of France, 56-year-old Carla Bruni. It was also the first Victoria’s Secret show for plus-size model and body activist Ashley Graham, who as a woman in her late 30s and mother of three kids, represented "curvy" women. The final model to take the stage was former angel Tyra Banks, Victoria’s Secret's first Black contract and cover model who walked in nine of its shows before she retired in 2005 to focus on television.
The past several years have been tough financially for Victoria’s Secret as competition in the mid-range lingerie market has grown and the brand name lost some of its luster among younger shoppers – but let's see if Victoria’s Secret Fashion Show 2024 can prompt a revival in the company's fortunes.
Critics were quick to pan what was once the sexiest and most outrageous night in fashion, branding it "boring" and lacklustre, even accusing it of going woke. The occasion marked the first walk down the Victoria’s Secret runway for Brazilian model Valentina Sampaio, who had been the first transgender model to represent the brand in 2019. Fellow transgender model Alex Consani also took to the catwalk as the lingerie brand expanded on its efforts to be more inclusive.
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