This morning, I was involved in a research project that concerns shopping malls. I cannot divulge the details but it promises to be both an illuminating and interesting assignment. I can't wait to start.


I also read in The Telegraph today that Tesco's dominance of the supermarket industry in the UK slipped further. According to Kantar Worldpanel, Tesco's market share fell from 30.3 percent this time last year to 29.7 percent in the 12 weeks to February 19, a further decline on the 29.9 percent reported last month. This is the lowest level Tesco has experienced since May 2005.
This demonstrates that Tesco’s pricing initiatives – I had blogged about them, read my postings dated September 28 & October 25, 2011 – have not fared well, having failed to lure customers away from its competitors, particularly Asda and Sainsbury's, both of which gave out many vouchers.
This demonstrates that Tesco’s pricing initiatives – I had blogged about them, read my postings dated September 28 & October 25, 2011 – have not fared well, having failed to lure customers away from its competitors, particularly Asda and Sainsbury's, both of which gave out many vouchers.
As a result, Carolyn Bradley, the UK marketing director who oversaw the Big Price Drop Campaign has been replaced by David Wood, the commercial director of its Hungary business. Bradley moved to a new role as group brand director working for the group. I am stumped. If she could not succeed in marketing, what makes the supermarket group think she will succeed in branding? I hope people won’t think that failed marketers can simply re-invent themselves as branding experts! This is totally not true!