
Image credit: http://www.modelsandmoguls.com/2011/03/02/human-breast-milk-ice-cream-would-you-try-it-survey/, posted March 02, 2011.
Lawyers for Lady Gaga have threatened legal proceedings against the makers of breast milk ice cream named 'Baby Gaga'. The latter were given until Wednesday to change the name “if you wish to avoid proceedings for trade mark infringement and passing off”, according to a letter addressed to London restaurant The Icecreamists Limited. The cafe in trendy Covent Garden must also “cease and desist from in any other way associating with Lady Gaga any ice cream you are offering”, said the letter from law firm Mishcon de Reya to the store owner, Matt O’Connor.
The letter accuses The Icecreamists of “taking unfair advantage of, and riding on the coattails of” Lady Gaga's trademarks in a manner that is “deliberately provocative and, to many people, nausea-inducing”.
However, O'Connor insists he has been unfairly targeted, calling the legal threat "preposterous and outrageous". He tells UK’s Evening Standard, "We think this is very unnecessary, the whole thing will be over by next week, but we are prepared to fight this in court... This is a David versus Goliath battle I'm convinced we will eventually win. The world's biggest superstar has taken umbrage with the world's smallest ice-cream parlor. For Lady Gaga to accuse us of stealing her image is laughable when you consider how much she has borrowed from popular culture to create her look and music. She also seems to have forgotten that since the dawn of time the word gaga has been one of the first discernible phrases to come from a baby's mouth. This is why we chose the name (Webpage http://www.starpulse.com/news/index.php/2011/03/05/lady_gaga_threatens_to_sue_over_baby_g, posted March 05, 2011). O’Connor may have a point – Lady Gaga is said to have taken her moniker from Queen’s 1984 hit Radio Ga Ga.
The ice cream – a creamy and rich concoction of human breast milk, Madagascan vanilla pods and lemon zest – has proved a big hit, with the first batch sold out within days of going on sale. It is made with milk expressed by 15 women who replied to an advertisement posted on an online mothers' forum, Mumsnet – they were paid £15 for every 10 ounces of milk. But it is now off the menu after Westminster City Council, the local authority, seized the ice cream for health and safety checks.
The letter accuses The Icecreamists of “taking unfair advantage of, and riding on the coattails of” Lady Gaga's trademarks in a manner that is “deliberately provocative and, to many people, nausea-inducing”.
However, O'Connor insists he has been unfairly targeted, calling the legal threat "preposterous and outrageous". He tells UK’s Evening Standard, "We think this is very unnecessary, the whole thing will be over by next week, but we are prepared to fight this in court... This is a David versus Goliath battle I'm convinced we will eventually win. The world's biggest superstar has taken umbrage with the world's smallest ice-cream parlor. For Lady Gaga to accuse us of stealing her image is laughable when you consider how much she has borrowed from popular culture to create her look and music. She also seems to have forgotten that since the dawn of time the word gaga has been one of the first discernible phrases to come from a baby's mouth. This is why we chose the name (Webpage http://www.starpulse.com/news/index.php/2011/03/05/lady_gaga_threatens_to_sue_over_baby_g, posted March 05, 2011). O’Connor may have a point – Lady Gaga is said to have taken her moniker from Queen’s 1984 hit Radio Ga Ga.
The ice cream – a creamy and rich concoction of human breast milk, Madagascan vanilla pods and lemon zest – has proved a big hit, with the first batch sold out within days of going on sale. It is made with milk expressed by 15 women who replied to an advertisement posted on an online mothers' forum, Mumsnet – they were paid £15 for every 10 ounces of milk. But it is now off the menu after Westminster City Council, the local authority, seized the ice cream for health and safety checks.













