The grey-brownish doll is rocking Vans streetwear – including sneakers designed by the popular skater brand, a Vans sweatshirt and a blue and orange hat reading “The Monsters” – the series of Labubu characters it belongs to.
This little skater monster initially came out back in 2023 as one of Pop Mart’s wildly popular blind boxes, as a collaboration between the shoe brand and Labubu.
Its original retail price was $85, meaning its resale value was 125 times more. Labubu has become a hot commodity on secondary markets, and experts have told Forbes they can make legitimate investments, driven by Pop Mart’s limited supply model.
“Their unique look and general appeal will make them a strong market collectible for years to come”, predicted Lori Verderame, a collectible appraiser with her own show on the History Channel.
Alex Fung, pop culture consignment director at Goldin Auctions, said he thinks the early Labubus are the ones that will best hold their value.
Pop Mart typically sells Labubus for $20 to $40 in “blind boxes” – meaning buyers doesn’t know which one they’ll get until they open it. But it’s the so-called “secret” Labubus – the limited editions with odds of getting one in a blind box as slim as 1 in 72 or even 1 in 144 – that are flipping for thousands on resale sites.
Labubus sell out instantly during their weekly drops – with in-person restocking at their stores at 10:00 AM Friday, and online at 9:00 PM Thursday. People have lined up before dawn, describing release day as “Labubu Hunger Games” in the UK, with Labubus sometimes pulled from stores over chaos and fighting.


























