If you're a fan of pasta with a little alcoholic kick, then Heinz and Absolut Vodka have got your back with the latest addition to their collection – the Heinz x Absolut Tomato Vodka Pasta Sauce.
But now Heinz and Absolut Vodka have made everyone's culinary lives easier by bringing the sauce to people's kitchens in jar form for their convenience – and it's described as a "match made in heaven".
The vodka is claiming to be the magic that unlocks the flavors and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavor compounds already present in the tomatoes, creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
The sauce needs to be warmed through on the hob alongside the cooked pasta, and you'll understand why people have been going crazy for it in no time.
As Heinz New Ventures Director, Caio Fontenele, confessed: "While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we're determined to continue innovating and delighting consumers with delicious flavors, at the speed of social media trends.
We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz's high-quality tomato sauces and Absolut's premium vodka is set to offer fans the ultimate pasta ala vodka experience. And the result is absolutely delicious!"
And if you want to try it, you better be quick, as a limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available in the UK at Waitrose from mid-April for £2.50 for a 350g jar.
Anybody in the UK trying this sauce?
