It seems that some Australians are easily slighted by the “slut” word. And so the Aldi supermarket took Roald Dahl’s “Revolting Rhymes” off its shelves. The 1982 reinvention of classic fairy tales features the “s” word in Dahl’s comic verse rewriting of Cinderella, one of six stories in the said book.
In it, Cinderella is appalled at seeing the prince and he, in turn, declares: “Who’s this dirty slut? Off with her nut! Off with her nut!”
The supermarket’s decision sparked criticisms on social media, with shoppers on Aldi Australia’s Facebook page calling for the book to go back on sale.
“Dearest Aldi, I can’t believe you were bullied by a few for a book written in 1982 with a ‘bad’ word,” one shopper wrote.
Another said: “Can I buy Dahl’s Revolting Rhymes? Oh that’s right Aldi censors it. Boycott Aldi’s until Dahl is reinstated.”
I didn’t know “slut” could cause offense in Australia. If this happens in Malaysia, I can understand. Besides, I can think of other four-letter words that may cause uncomfortable consternation too – words like “shit” and “arse”; "cunt" and "cock". And even “fuck”.
Don’t get me wrong! I am not the least offended. After all, these words already exist in the Oxford dictionary. Yes, even “fuck” but it still remains a taboo word. I love the word because it is so colorful and if you must know, it means much more than “an act of sexual intercourse”.
The word can be used alone or as a noun or verb in phrases to express annoyance, contempt, or impatience. Fuck all; give a fuck; fuck about (or around); fuck someone around (or about); fuck someone off; fuck off; fuck someone over; fuck someone up; fuck something up (or fuck up) are just some of the ways we can use the word! It is a word that is very easy to use!
And yet, there is still sensitivity regarding its usage – and so we have a number of euphemistic ways of referring to it in speech and writing, e.g. the F-word, f***, or f—k.
We forget that words cannot by themselves cause offense. It’s what you really mean that is important.
Fuck me, now I know!
I just love the English language, don’t you?
The paper titled “Understanding Consumers’ Intention in Socially Responsible Purchasing in Malaysia Using the Theory of Reasoned Action” that I presented in Melbourne, Australia in November 2013 and that was adjudged “Best Paper Award for Marketing” finally saw print in the Journal of Business and Policy Research, Vol. 9. No. 1, July 2014, pp 207 – 218.