With November 03 almost upon us, it can be real tempting to see the US presidential election as a done deal. For as long as I can remember, Joe Biden has consistently and convincingly led Donald Trump in polls. And if you trust the polls, it won’t even be a skip to imagine him winning 330+ electoral votes.
But, we all know how the polls tricked Americans into believing Hillary Clinton would easily emerge victorious four years ago! And of course, she didn’t!
This year, both men again believe that polls could again be undercounting Trump’s support.
The reason is “shy” Trump voters – people reluctant to share their opinions for fear of being judged. Though the “shy voter” idea is thrown around a lot by both Trump supporters and Democratic skeptics, Kapteyn and Cahaly have specific insights into why, and how, Trump support might be going undetected.
Cahaly adds: “We live in a country where people will lie to their accountant, they’ll lie to their doctor, they’ll lie to their priest. And we’re supposed to believe they shed all of that when they get on the telephone with a stranger and become Honest Abe? I cannot accept that.
Now, how we measure it is a little different. We find questions that are less confrontational. We brought the 'neighbor' question into the mainstream, but I got that from a man named Rod Shealy, who's since passed. I learned a lot from him doing politics in South Carolina. He always said that people are real polite, so when you need to know what they think about something that's not pleasant to talk about, ask them what their neighbors think, because they'll give you their real opinion without you judging them for it.
This year, we're asking a series of other questions that are easy and don't seem like you're going to get judged harshly for answering them. Our first goal is to minimize the social desirability effect. And you do that by giving them a great sense of anonymity. The more anonymous they think they are when giving answers, the more honest they tend to be.
So, Trump will win – thanks to "shy" Trump fans – and I, for one, have nary a doubt!





















































