They’re spiking their drink!
Coffee has become the latest canvas for including seemingly incongruous ingredients like butter, olive oil and even meat, like Starbucks’ notorious pork latte in Shanghai, China.
As the espresso splicing trend percolates, in the US, of all places, New York City's East Village fruit-centric coffee shop Not as Bitter has concocted possibly the wildest rocket-fuel hybrid to date: the durian latte.
Not as Bitter owner Jeffrey Wang said its unique flavor translates surprisingly well to the latte, which is reportedly a top seller.
“That drink tastes very [good] because it’s sweet”, the bold barista, who hails from Tianjin, China, told The New York Post. “It just adds a flavor to the coffee and then some creaminess to it”.
Step aside, pumpkin spice.
The $8.50 durian latte is essentially like a funkier coffee cocktail – not as Bitter’s dark interior on East 10th Street even evokes a speakeasy – with undiluted durian purée, coconut milk, simple syrup and two shots of espresso sourced from Guangzhou, China-based roasters.
Wang and company select the whole fruit daily from special vendors that procure them from either Malaysia or Thailand and then prepare the smelly sweetener on-site – no prepackaged powders from concentrate here.
Any durian not used by the close of business day is tossed, which stings given that there’s up to $2 worth of fruit in each cup.
“The only way you can taste the fruit is by putting that much, and because the puree is 100% durian, there is nothing else”, Linda Wang, co-founder of Not as Bitter’s parent group UME Hospitality Group, told The Post.
The fruit’s presence is so strong that when you suck the coffee through the straw, hunks of durian hit the back of your throat like pungent bubble-tea pearls. The finish, meanwhile, is surprisingly sweet, evoking a tangier, more aromatic mocha base that belies the fruit’s supposedly overpowering pong.
Cutting coffee with fruit is nothing new.
The Not as Bitter crew was inspired by a trend in China, where macchiato mixologists have combined coffee with fruit and beyond.
The pairings might sound strange, but Chinese gourmands believe that tropical chasers “balance out the so-called bitterness in coffee” for the local palate, according to Linda – hence the shop’s name.
And the durian latte appears to be paying off, given that the fructose-infused fuel is the shop’s “top seller”, according to Linda.
“It sells a lot more coffee than all the other fruit ones combined”, she added.
But Jeffrey said the “king of fruit” is an acquired taste.
“Honestly, not everyone can handle the taste of that”, he explained. “I’ve had customers ask me what the most popular flavor is, and I would tell them that our best seller is fresh durian, and they would want to try that, but they never had durian before.
“I got two or three customers come back to me and said, ‘Oh, no, I cannot do it. Never again'”.
I wanna try! How about it, Malaysia?