India's Kerala is often called 'God's Own Country' as it is blessed with nature's bounty, lush green scenic landscapes, pristine beaches, and lip-smacking food. From mangroves, forests, hills, waterfalls, lakes, tea gardens, and wildlife sanctuaries, Kerala has it all and has rightfully earned its place as the pride of 'Incredible India'.
To promote tourism, the Kerala government has come up with eye-catching advertising campaigns.
In the video, a double-decker bus, sporting beautiful visuals of Kerala's picturesque backwaters and Alappuzha's houseboat, is seen running across the city. A hashtag on one side of the bus reads, “#TravelForGood”.
Kerala Tourism Minister P A Mohamed Riyas also shared a video of the bus branding from London and wrote, ''Kerala tourism's new campaign method. Our Alappuzha and houseboat in London buses".
A similar campaign was also run in 2018 when five big London double-decker buses with visuals from Kerala were run across the city.
Kerala is definitely on my bucket list.
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