In this era dominated by digital media, the idea that physical books could die out is regularly raised.
But American researchers say that such a concern is unfounded. They say that the digitisation of the world’s literary production is not having a dramatic impact on book sales.
Perhaps even more surprisingly, the dematerialisation of literature could even increase sales of “paper” books by up to 8%.
If you can recall, book publishers were up in arms – they mounted numerous legal challenges – when in 2004, the Google Books project digitized and freely distributed more than 25 million works.
In 2005, the American Authors Guild even filed a complaint against Google for “massive copyright infringement” at the expense of individual authors’ rights in a federal court in New York. The US court ruled in favor of the world’s number one search engine, judging that the project would benefit society as a whole.
This phenomenon has a greater impact on lesser-known books and could even be seen with non-digitised works by writers who have seen some of their literary output digitised.
Imke Reimers (left) and Abhishek Nagaraj, the two academics behind this research, came to this conclusion after analyzing the sales of 37,743 books that were digitized by Google for their Books project between 2005 and 2009.
In particular, they compared sales figures two years before and after this period, to see if the American technology company’s project had had any impact on the publishing market.
Their findings suggest that this gigantic digital library has, in any case, had a positive effect on book sales.
They found that around 40% of digitised titles saw their sales increase between 2003-2004 and 2010-2011, compared with less than 20% of non-digitised titles.
“We didn’t necessarily expect the positive effect on sales”, she said. “We expected a positive effect on use, because if a book is readily available online, people can find it more easily and naturally they’re going to use it more”, outlined Reimers in a press release.
And interestingly, book lovers, Reimers said, are known for their affinity for physical books, as opposed to digital versions, which could also play a role. “Whenever I talk to people about my research on books,” she said, “at some point they all say, ‘I just love the feel of a book in my hand’”.
The findings of this study “Digitization and the Market for Physical Works: Evidence from the Google Books Project”, published October 31 in the American Economic Journal: Economic Policy, show that digital will not lead to the demise of traditional bookstores.
Besides, this circumstance has already been seen with Bookstagram and, more recently, BookTok, TikTok’s literary community. Internet users who take part in this massive book club recommend books to one another, sparking unexpected literary successes in the process.
Proof, if proof were needed, that books are anything but obsolete.





















































