The advertising campaign launched in Australia featured two young girls in pinafore dresses with the caption, “Make those heads turn in H&M’s Back to School fashion”.
On Monday, an H&M spokesperson said, “We have removed this ad. We are deeply sorry for the offence this has caused and we are looking into how we present campaigns going forward”.
The move comes after social media users accused the company of sexualising young girls.
“The little girls’ parents generally prefer heads don’t ‘turn’ when others see their daughters walking to school, on a bus or in class”, Melinda Tankard Reist, an Australian writer known for campaigning against pornography, said in a post on X, formerly Twitter.
“Why would you want to fuel the idea that little girls should draw attention to their looks, bodies and ‘style’? Perhaps have a word to your marketing team and come up with something that doesn’t draw attention to pre-pubescent girls already struggling to thrive in a culture that values ‘lookism’ as an aspirational goal?”
Boeing will hold a quality stand down tomorrow at the Seattle-area US location where they make 737 aircraft, pausing production and delivery operations for a day, the company announced yesterday.
During the stand down, employees will attend quality workshops and “pause, evaluate what we're doing, how we're doing it and make recommendations for improvement”, said Boeing Commercial Airplanes President Stan Deal.
The first stand down will occur at the Renton, Washington-area factory where the 737 is built. All other Boeing commercial production facilities and fabrication sites will have stand downs over the next few weeks, Boeing said.
It is long overdue! Stop gambling lives and start putting quality over profit!
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