It’s nice to know that big-name fashion brands have stepped forward to give a helping hand in the fight to contain Covid-19.
Prada, Gucci, COS, Louis Vuitton, Balenciaga and Yves Saint Laurent are among the many labels which produced face masks.
Additionally, luxury group Kering purchased and imported masks to supply the French health service.
Likewise, LVMH brought in surgical masks and FFP2 disposable particulate respirators from China to be distributed to medical workers. They even converted their factories, which usually manufacture perfumes under labels such as Givenchy and Guerlain, to the production of hand sanitizer.
Moncler gave €10 million (£9.2 million) towards the construction of a 200-25-bed hospital in Milan, Italy.
Mayhoola, the parent company of Valentino and Balmain, chipped in $2 million to the coronavirus effort.
Giorgio Armani contributed $1.4 million to four of Italy’s busiest hospitals.
Donatella Versace doled out more than $200,000 to the intensive care unit of Milan’s San Raffaele hospital.
And Giorgio Armani donated $1.4 million to four of Italy’s busiest hospitals.
I thought these are really wonderful gestures.
As a way of saying thanks to these iconic fashion brands, I would like to share this clever commercial parody for a brilliant, but (hopefully) fictional one-of-a-kind luxury item, the Prada Body Bag:
Fashion that’s to die for! Definitely, the most elegant way to make a final impression!
FYI, this video is by The Kloons, a threesome comprising Mitch Lewis, Greg Washburn and Nik Kazura, who creates comedy sketches for YouTube.


























