Showing posts with label Hasbro. Show all posts
Showing posts with label Hasbro. Show all posts

Friday, March 14, 2025

New Monopoly Boardgame Eliminates Cash

There's a new version of Monopoly – and no math is needed. 

Hasbro announced an updated version of the beloved board game that replaces cash and the banker with a mobile app that handles all of the transactions for you. A smartphone (or tablet) will take over the banker role through Monopoly App Banking, which keeps track of each player’s money and properties. 

The game is expected to release at most major retailers this August for $24.99, though the mobile app that will accompany it is free. 

Monopoly App Banking has a similar board layout to the traditional Monopoly board, but it now features kid-friendly alternatives to the mainstay properties, The Verge reported. Rather than Park Place and Boardwalk, the most valuable properties on the board will be a rocket launch pad and the moon. Other properties include a chocolate factory, a VR roller coaster and a dinosaur park. 

Players will select a token and a matching bank card that are scanned to the mobile app that will automate the transactions, such as purchasing title deeds or paying rent. Property cards will also be scanned into the app. 

The updated game “eliminates the need for physical cash and counting” and will speed up the game, making it more accessible to younger players and harder to cheat. 

However, many are upset with the change. Parents and teachers often use Monopoly as a way to teach kids about math and money, and this new version removes that aspect. 

“Call me a luddite, but the whole point of these board games is to teach kids how to do math, how to handle cash and count money. Kids these days will never learn or practice basic arithmetic”, one person commented on The Verge’s report. 

“It doesn’t inherently bother me that they made a version that uses an app”, another added. “The same cannot be said about the fact that they skewed the version specifically to kids”. 

Others say that removing the banking takes out the fun of the game. 

“Let’s take a game that is already 90% luck and remove the only fun part: Handling the cash”, one person quipped. “Why not remove the hotels, the board or even the friends? That will make it more fun for sure”. 

“Why even have the board? You can do the whole game as an app”, another pointed out. 

The change also means iconic board games may no longer act as an alternative for screen time for children. 

“I’m all for designing new games around the ability to have phone apps embedded, but I’m not about taking classic games and removing parts in favor of technology”, someone lamented.

Yesterday, Malaysian women’s doubles shuttlers Pearly Tan and Thinaah Muralitharan smashed their way into the quarter-finals of the All England Championship when they won against the Indonesian duo of Rahayu Apriyani-Ramadhanti Siti Fadia Silva. The world No 5 pair were on fire from the start and raced ahead to win 21-16, 21-14 in 43 minutes. 

Still, it wasn't an easy victory as Pearly Tan’s ankle injury in the second game when they were leading 13-7 nearly saw them give away points.

Tuesday, July 19, 2022

Everyone Can Be An Action Figure




If you spend enough time in the world of action figures, it won't take too long to stumble on the concept of customization. And an opportunity to immortalize yourself as your very own action figure! How cool is that?

Unless you're a big-time celebrity, the odds of having an action figure in your likeness are very slim to none. Or rather, that used to be the case until Hasbro announced their new "Selfie series" which is open to anyone who wants to pony up $60 for a six-inch figure that looks exactly like the person staring back at them in the mirror every morning – but dressed up in a better costume! 

Utilizing their proprietary Hasbro Pulse app, fans can their face for a 3D printed model of their head. Once Hasbro has the scan, you can choose a body from a list of classic IPs – such as Ghost Busters, Power Rangers, and Star Wars – to place your likeness.

 

You probably won't be able to slap your face on Princess Leia's body, or get a green face lift to become Yoda – but a provided press release did mention at the least an X-Wing pilot, so you can probably imagine what other kinds of generic bodies could be used. 

I’m told the Hasbro Selfie Series is currently limited to collectors in the United States. 

Besides getting these collectors invested in the action figure that is 'them', it makes a lot of business sense too! 

Benefits of Personalized/Customized Products: 

  • Increase customer loyalty 
  • Drive sales 
  • Get better insights 
  • Increase word of mouth marketing 
  • Charge higher