Unless you're a big-time celebrity, the odds of having an action figure in your likeness are very slim to none. Or rather, that used to be the case until Hasbro announced their new "Selfie series" which is open to anyone who wants to pony up $60 for a six-inch figure that looks exactly like the person staring back at them in the mirror every morning – but dressed up in a better costume!
Utilizing their proprietary Hasbro Pulse app, fans can their face for a 3D printed model of their head. Once Hasbro has the scan, you can choose a body from a list of classic IPs – such as Ghost Busters, Power Rangers, and Star Wars – to place your likeness.
You probably won't be able to slap your face on Princess Leia's body, or get a green face lift to become Yoda – but a provided press release did mention at the least an X-Wing pilot, so you can probably imagine what other kinds of generic bodies could be used.
I’m told the Hasbro Selfie Series is currently limited to collectors in the United States.
Besides getting these collectors invested in the action figure that is 'them', it makes a lot of business sense too!
Benefits of Personalized/Customized Products:
- Increase customer loyalty
- Drive sales
- Get better insights
- Increase word of mouth marketing
- Charge higher
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