The Diamond's PWP Promo

First-time authors of self-published books have a lot on their plate. They write and then they get the book published. 

But the job is not done even when the book is out. They have to promote and sell the said book. 

In the case of “The Diamond in Your Speech”, we focussed on direct sales and it has proven to serve us well thus far, giving us an encouraging start. 

Of course, we are aware that we must do more – we need to make the book more accessible to the public – and so, it is time to explore new sales channels, one of which we’ve identified is F&B outlets. 

It is not just about getting "The Diamond in Your Speech" into these selected shops but we’re embarking on PWP promotions with them. A win-win proposition for both parties is how we look at it. 

PWP, stands for Purchase with Purchase. This is a sales promotion technique in which a customer is offered a discount on a second product on the condition that the customer buys the first product. Meaning, when a patron orders from the menu, he or she can purchase “The Diamond in Your Speech” at a special price. 

Our first participating outlet is NALE – The Nasi Lemak Company @ G(E)-013, MidValley Megamall, Kuala Lumpur. Thank you, Andreas Domingo!

And last week, the authors dropped by at the said restaurant to show support:

So, the next time you’re at MidValley, we encourage you to have a meal at NALE – they serve delicious nasi lemak! – and whilst you’re there, get a copy of our book too!