Be careful with tourism ads that popularize holiday destinations because they are not always what they depict.
The advertising agency behind the Philippine government's 49 million pesos (nearly $900,000) "Love The Philippines" tourism campaign launched on June 27 had to ask for pardon after their Pilipinas promotional video showed "non-original" stock footage from other countries.
On Sunday, the DDB Philippines agency released a statement and said they "profusely" apologised to the country's Tourism Secretary and the Department of Tourism, as well as the people of the Philippines.
The clip featured many different shots that showed the Tegallalang Rice Terrace in Ubud in Bali, Indonesia and sand dunes in Cumbuco in northeastern Brazil as well as footage of a man riding a buggy in the desert in the United Arab Emirates.
Explaining the mishap, the agency said: "While the use of stock footage in mood videos is standard practice in the industry, the use of foreign stock footage was an unfortunate oversight on our agency's part.
Proper screening and approval processes should have been strictly followed. The use of foreign stock footage in a campaign promoting the Philippines is highly inappropriate, and contradictory to the DOT's objectives".
The DOT released a statement on Monday and said they stand in "solidarity" with "fellow Filipinos" in their outrage over the matter.
The department said they remain "fully committed" to developing and promoting the country as a "powerhouse of natural wonders, culture and heritage, and a fount of warmth and hospitality which is a source of great love and pride for all Filipinos".
Blogger Sass Rogando Sasot, who also uncovered the use of other countries in the video, called out the agency and said "at least four scenes" were stock footage – which included shots from Thailand, Indonesia and Dubai.
"When the people in the government and mainstream media didn't realise that the rice terraces and airport in the #LoveThePhilippines aren't in the PH, it means one thing: they themselves do not know our country... and you cannot truly love what you don't know", Rogando Sasot said in a Facebook post.
Tourism is a key industry in the Philippines, which boasts pristine dive spots and white sand beaches, but arrivals lag those of its neighbors due to poor infrastructure and high costs.
There were 2.7 million inbound tourists to the Philippines last year, down 68 percent from pre-pandemic levels in 2019, according to United Nations' World Tourism Organisation data.









