Saturday, June 19, 2021

Angels Banished from Victoria's Secret

The American lingerie brand Victoria’s Secret, known for peddling all manner of lacy, strappy underwear, is doing away with its Angels models in a radical revamp of its commercial approach.

The Angels – a corps of catwalkers who would strut in heavy wings and sky-high stilettos during Victoria’s Secret’s televised fashion shows – will be replaced by seven new figureheads described as “accomplished women who share a common passion to drive positive change”. 

These women, comprising The VS Collective, lean prominently towards sporty and activist types in a fundamental re-angling for the company. 

They are the champion US soccer player, women’s pay equity advocate and prominent anti-Donald Trump voice Megan Rapinoe, actor-entrepreneur Priyanka Chopra Jonas, LGBTQ+ activist and model Valentina Sampaio, model and South Sudanese refugee Adut Akech, British journalist and equality advocate Amanda de Cadenet, champion Chinese-American freestyle skier Eileen Gu, as well as model and body-positivity advocate Paloma Elsesser. 

Sigh, I’m gonna miss the eye candy that are the Angels!

This switch in tactic is just a marketing plug. They’re changing direction because according to the New York Times, their stake in the US women’s undergarment market had dipped to 21% in 2020, down from 32% in 2015.

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