Wednesday, September 12, 2012

The War is Not Over Yet



Two days ago, I blogged about Apple’s suits against Samsung, the world’s largest mobile device producer. [In the 2Q12, Samsung accounted for 32.6% of the global market against Apple's 16.9%]. They were not as straightforward as they seemed to be. They were not merely fistfights. The lawsuits could potentially produce repercussions that go beyond these two rivals.

But what about the others? Apple, fresh from this US victory, may also be tempted to go after HTC, LG and any and every other Android maker and turn their life upside-down, and pretty much take them to the cleaners.

Samsung's Android buddy, Google must also steel itself. Apple’s aggression against Samsung ought to be viewed as a proxy war against Google, which Apple executives have derided as a knock-off, swiping Apple’s innovations. Didn’t Steve Jobs tell his biographer that Android was a “stolen product”? Didn’t this man vow with his 'last dying breath' that he would destroy Google's Android?

Given the US court verdict, Google surely need to clean up Android with respect to software patents that Apple owns and were deemed valid by the court.

It may be noteworthy to mention that Google via Motorola has been busy asking the US International Trade Commission to ban the import of iPhones, iPads, and Macs for patent violations. That too will end up in court after court after court.

Coming back to Samsung, it won’t have much difficulty paying the $1.05 billion damages set by the Californian jury. It is the Korean company’s pride that has been seriously dented when it was slammed as a copycat. In this respect, Samsung must move away from being a fast follower to a first mover. It needs to go back to the drawing board to create products that are truly innovative and different.

Already, Samsung is seeking to turn the tables in the next round of the battle by utilising its patents for fourth-generation technologies called “long-term evolution” (LTE). It is betting that it would be able to use some of its LTE patents as weapons against Apple because they have not been made open as industry standards. It is wondering how Apple can produce its next-generation model, the iPhone 5, without using its patented LTE technologies.

Hmmm, this is getting really interesting.

2 comments:

wenghong said...

According to my findings on the website, Apple has introduced 4G LTE on its new Ipad and it is expected to be incorporated into the new Iphone.
Furthermore, the 4G LTE only works on 700 Mhz spectrum, it is expected that the new Iphone will support 4G LTE 1800 Mhz spectrum. This could be related to product differentiation in terms of performance quality.

Alice said...

Instead wasting time fighting to each another, why Apply and Samsung dont work together?

By sharing the innovation, Apple and Samsung not only can gain a head from other competitors while can also beneficial to their customers. Continuously,they can gain a stronger brand image as well as effectively satisfying customer needs and wants.

In business field, there is better to have a friend than having an enemy. :)