Sunday, September 13, 2020

A Smooch That Says Love Conquers All

Helsinki Pride is Finland’s biggest cultural and human rights event for gender and sexual minorities. 

And Burger King Finland's "Love conquers all" campaign expresses this eloquently as a celebration of love and all the forms it takes. 

"Burger King has always stood for equality, love and everyone's right to be just the way they are. The only instance where it might not seem so, is when we're bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald's stands for the values we stand for, too", states Burger King Finland's brand manager Kaisa Kasila.

But I didn’t expect to see Burger King and Ronald McDonald settle their rivalry with a kiss! 

The smooching can be widely seen in outdoor and print advertising as well as in Burger King's own channels and restaurants around the country during Helsinki Pride Week (September 07-13).  

Yesterday, Celtic thrashed Ross County 5-0 to stay in touch at the top of the Scottish Premiership. 

Odsonne Edouard's penalty opener in the fourth minute was followed sixteen minutes later by striker Albian Ajeti marking his first start. And then, Shane Duffy (59), fellow centre-back Kristoffer Ajer (64), and substitute Patryk Klimala (75) completed Celtic's biggest win of the season. 

The Scottish champions remain six points behind leaders Rangers with two games in hand.

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