Monday, September 7, 2020

BRZRKR Sets Earnings Record in First 24 Hours

On July 24, 2020, I had blogged about Keanu Reeves venturing into comics and of course, it created an overwhelming anticipation. 

He had teamed up with writer Matt Kindt, artist Ron Garney (who replaced Alessandro Vitti), colorist Bill Crabtree and letterer Clem Robins to produce BRZRKRA. 

Simply put, it is a graphic novel series about an immortal warrior who seeks only one thing: the truth about his blood-soaked existence... and how to end it! 

And what's interesting is that BOOM! Studios are offering the blockbuster graphic novel through Kickstarter. There are ten types of packages to choose from  whether regular softcover or hardcover, limited edition deluxe with or without boxed set and ultra-rare, premium formats in collectible "gunmetal" or "platinum" metal boxes as well as an opportunity to get exclusive cover art and even a Keanu Reeves signature. At the time of writing, three versions have been sold out.

The campaign started September 01 and will last through October 01, 2020. 

Actually, the motive behind the Kickstarter campaign is to bring new readers to comics. 

As Ross Richie, CEO & Founder of BOOM! Studios explains: "Many companies use Kickstarter to fund their projects. We are not doing this. We are working with Kickstarter as a distribution platform to expand our reach. It's our dream here at BOOM! Studios to introduce new readers to the medium of comic books and graphic novels. By combining the reach of Kickstarter with the interest in Keanu Reeves and the action-packed epic that is BRZRKR, we're excited to introduce so many folks to their very first comic book". 

BOOM! Studios appear to be going after Keanu Reeves fans who are not regular comic readers. The campaign only gives new fans the option to pre-order all 3 of the eventual collections with one click through Kickstarter. Then the collections will mail out to customers as the books are released. It's an appealing option for a first-time reader (or the celebrity-obsessed), who wants to get a complete reading experience without having to remember to order Volumes 2 and 3 later. 

And wow! BRZRKR has earned a record-setting $359,297 in the first 24 hours! 

As of now, Kickstarter.com tells us the total stands at $661,060 with 24 days to go. 

I read that when the collections come out, comic shops and bookstores will have them at the same time as usual. Not to mention, it's also available at the BOOM! Studios webstore. 

Digital copies can be purchased from content providers like comiXology, iBooks, Google Play and Madefire.

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