Wednesday, December 8, 2010

Hublot Ad

Formula One boss Bernie Ecclestone who was mugged and also robbed of a Hublot watch among other personal stuff in Knightsbridge, London last month, decided to use his battered face in a one-off advert for the Swiss watch company. The advert was an idea from Ecclestone himself who sent it to the firm. Ecclestone had wanted to show that he was courageous. The tag line quotes Ecclestone as saying: "See what people will do for a Hublot." Yeah right, see what Ecclestone will do to get publicity. Talk about cleverly exploiting opportunity!

The print ad appears in the Financial Times and International Herald Tribune for one day only (December 08, 2010).

In another high-profile case, former Transport Minister Ling Liong Sik pleaded not guilty at the High Court here Wednesday to cheating the Government in relation to the Port Klang Free Zone (PKFZ) project. Ling was alleged to have deceived the Malaysian Cabinet into giving consent over a land purchase in Pulau Indah for the Mega Distribution Hub project in Port Klang, according to the agreed terms between Kuala Dimensi Sdn Bhd and Port Klang Authority. (Kuala Dimensi was the turnkey contractor for the PKFZ project). He was accused of hiding facts and cheating, with the knowledge that it could cause wrongful losses to the Government, which he was bound by a legal contract to protect (Webpage, posted December 08, 2010).

1 comment:

Moses Wong said...

Dear Victor,

It's simply an awesome ad. The future of communication is about connecting the invisible dots - to touch our human values.