Death and dying is highly taboo in Chinese culture – more so around the Lunar New Year, when even uttering words that sound similar to “death” could get your Chinese kindred and even friends staring daggers in your direction.
So when UK newspaper The Observer used joss paper – an offering traditionally burned for deities as well as the dearly departed – as a prop in a piece about dishes for the Lunar New Year, many were aghast, shocked and stunned.
The article, published on the website shared with its sister publication The Guardian on January 16, shares recipes such as buckwheat noodles and char siu pork.
FYI, along with other paper offerings, heaps of flaming joss paper are a common sight at Chinese funerals and during the annual hungry ghost festival – but certainly never on festive occasions like the Lunar New Year.
Culture journalist Vivienne Chow took to Twitter on the same day to point out the faux pas while explaining the significance of joss paper as “hell money” that’s meant for the deceased in Chinese culture.
It’s unclear whether the type of joss paper featured by The Observer was meant for deity worship or an offering to the deceased.
Nonetheless, many were appalled at the blooper. This flub drew thousands of retweets and online reactions – and the boo-boo kickstarted intense discourse surrounding yet another instance of cultural ignorance on the part of Westerners.
In particular, many Twitter users are highlighting how Chinese cultural elements are too often repackaged for Western consumption and “aesthetics”, without paying due attention to their cultural context.
Anyway, I read that the offending image has since been amended to remove joss paper from the dumpling shot.
Still, on the same topic, BBC Food's website features a recipe for "Lo mein with scallops and Tenderstem broccoli" offered by chef and founder of School of Wok Jeremy Pang, detailing how to make the dish in just seven steps. The finished dish, however, was accompanied by a red packet and an envelope given out at funerals, which even contains the name "ๅๅ" on the front of the envelope!


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