Users figured this out almost immediately and did what users always do: they started swapping letters. "Microsl0p" (with a zero instead of an "o") sailed right past the filter. Other creative variations piled in. Microsoft escalated to banning individual accounts, and then locked portions of the server and hid two days' worth of message history from late February.
The result was the opposite of what Microsoft wanted. "Streisand effect in full swing", one Reddit user observed. The story spread across PC Gamer, Futurism, TechRadar, and PCWorld within hours. The nickname "Microslop" is now exponentially more famous than it was before Microsoft tried to stamp it out.
Note: The Streisand effect is a phenomenon where an attempt to hide, censor, or remove information has the unintended consequence of causing it to become more widely known and publicized. Instead of suppressing the information, the act of trying to cover it up increases public curiosity, causing it to go viral.
In 2003, the American singer and actress Barbra Streisand sued the photographer, Kenneth Adelman, and Pictopia.com for $50 million for violation of privacy. The lawsuit was dismissed and Streisand was ordered to pay Adelman's $177,000 legal attorney fees. The case had sought to remove Image 3850, labeled as "Streisand Estate, Malibu", an aerial photograph in which Streisand's mansion was visible, from the publicly available California Coastal Records Project of 12,000 California coastline photographs. As the project's goal was to document coastal erosion to influence government policymakers, privacy concerns of homeowners were deemed to be of minor or no importance.
In fact, the said print had been downloaded only six times prior to Streisand's suit, two of those being by her attorneys. After the lawsuit became public, over 420,000 people visited the site in a month.
"How long is it going to take before lawyers realize that the simple act of trying to repress something they don't like online is likely to make it so that something that most people would never, ever see (like a photo of a urinal in some random beach resort) is now seen by many more people? Let's call it the Streisand Effect", wrote Masnick, "Since When Is It Illegal To Just Mention A Trademark Online?", Techdirt, January 05, 2005. 😂😂😂






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