Friday, December 18, 2020

Google Face 3 Lawsuits in 2 Months

The US is coming down hard on Google – hitting the technology company with a third antitrust lawsuit in just two months. 

A coalition of 38 states and territories that includes Arizona, Colorado, Iowa, Nebraska, New York, North Carolina, Tennessee and Utah sued Google Thursday alleging broad antitrust violations in the online search market. The most visited website worldwide stands accused of illegally monopolizing internet search and search advertising through a series of anticompetitive contracts and conduct, hurting consumers and advertisers in the process. 

It comes a day after Texas led nine other states – Arkansas, Idaho, Indiana, Kentucky, Missouri, Mississippi, North Dakota, South Dakota and Utah – to sue Google for anti-competitive practices – accusing the web search engine of working with Facebook Inc. in an unlawful manner to boost their already-dominant online advertising business. 

The states had asked a judge on Wednesday for the Alphabet Inc-owned company, which controls a third of the global online advertising industry, to compensate them for damages and sought “structural relief”, which is usually interpreted as forcing a company to divest some of their assets. 

On October 20, 2020, the Justice Department and eleven state attorneys general sued Google in the most significant monopolization case in more than two decades. That case focuses on Google’s agreements with Apple Inc. and other device makers and partners to provide Google search as a default to users. 

Critics have accused the $1 trillion behemoth of using their dominance of the online search market to steal other companies’ content for their own results and starve competitors of vital traffic. They also claim Google made acquisitions in online ads and video that reduced competition, and locked up key distribution channels on browsers and mobile operating systems. 

Google insist their search engine is popular and free, that rankings are driven by consumer needs and that prior deals passed regulatory scrutiny. 

The company did not immediately respond to a request for comment on the latest lawsuit. 

There is the popular belief that Google as the gateway to the Internet, have systematically degraded the ability of other companies to access consumers.


 






The Covid-19 pandemic in Malaysia is still showing four digits – but I’m not wrong to say that Malaysians have accepted the situation remarkably well because except for a couple of restrictions, life is slowly and steadily returning to near-“normal”!

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