Last week, Twitter replaced their iconic bird logo with the letter 'X', marking the latest major shift since Elon Musk's takeover of the social media platform.
Twitter, founded in 2006 and whose name is a play on the sound of birds chattering, have used avian branding since their early days.
Needless to say, Elon Musk's Twitter logo rebranding has become the talk of the town, and the subject of viral jokes and memes.
Now, World Wide Fund for Nature (WWF), have used the rebranding of Twitter to talk about wildlife conservation.
The German chapter of the WWF created an impactful graphic that shows the evolution of the blue bird logos over the years.
The post drives home the point that some animals are heading for extinction if we don't protect them.
Notably, McCann Germany, an advertising agency, collaborated with WWF to create the graphic and shared it on LinkedIn. When translated into English, the caption of the graphic reads, ''The whole world mourns the loss of the Twitter bird. Around 1 million real animal species are threatened with extinction. Today we are in the midst of the greatest extinction of species since the end of the dinosaur era. A quarter of mammal species, one in eight bird species, more than 30 percent of sharks and rays, and 40 percent of amphibian species are threatened. Help us save the animals. An initiative of WWF Germany & us!''
The said graphic carries this message: “Protect our animal species before it's too late”.
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