McDonald’s have teamed up with fashion designer Anna Sui to create a line of red envelopes to celebrate the Year of the Dog.
And so, they feature the Chinese American's rendition of popular Asian dog breeds like the Pug and Shiba Inu.
These angpaus (that’s what Malaysians call these red envelopes) are traditionally filled with money and distributed as gifts during the Lunar New Year.
The fast-food behemoth is using the festive season as a way to promote their new $1, $2, $3 Dollar Menu – and the meal deals include breakfast, burger and chicken options at every price tier.
That seems to be the overall gist of the campaign.
Anyway, this is strictly a localized event and the angpaus will be distributed on Tuesday, January 23 at precisely 1.23 PM, at the Japantown Peace Plaza in San Francisco, California.
Outside of the city known for the famed Golden Gate Bridge, McDonald's will work with social media darlings, Miss Gina Darling (@MissGinaDarling) and Leenda D (@LeendaDAvenue) who will also give away the red envelopes through social media sweepstakes via their Facebook and Instagram channels.
I see this as strictly a marketing gimmick and I don't believe for one minute that they're serious about embracing the Lunar New Year traditions.
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