Tuesday, October 21, 2014

LEGO Caught in the Middle

Image credit: http://greenpeaceblogs.org/2014/07/07/lego-responds-greenpeaces-campaign-drop-shell/

Image credit: https://pbs.twimg.com/media/Brmo_E_CUAIkW8Y.jpg:large

LEGO had inked a co-promotion deal with Shell for some years now. To the toy maker, it looked at the collaboration as one of the many ways it brings LEGO bricks into the hands of more children. Simply put, more sales.
But environmental activists Greenpeace would have none of it and they cleverly used Lego as part of an ingenious viral campaign to sully and smear Shell. After all, Shell is the global campaigning organization’s sworn enemy.

We all know of Royal Dutch Shell PLC’s plans to drill in the Arctic and of course, Greenpeace – it has been campaigning against environmental degradation since 1971 – vehemently opposes it. No matter how hard it tries, Greenpeace couldn't achieve much with Shell – it then decided to go after LEGO – a soft target.
So, it produced a video clip that shows an Arctic landscape with a Shell drilling platform made of LEGO bricks covered in oil and devastating everything in sight.
It brilliantly combines music, words, images and logos to create a post-modern pastiche aimed at the heartstrings. LEGO surrendered.
On October 09, 2014, the Danish company announced it won't renew a deal allowing Shell to hand out LEGO sets at its petrol stations in some 30 countries. Greenpeace has won and that is “fantastic news”.
Check out the said video below!
It is heart-warming to know that sometimes the good guys do win!

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