Wednesday, October 1, 2014

Toyota’s Wakudoki Dance

Japan is a prolific producer of creative or more correctly, quirky ads. Toyota’s ad campaign is no different.
The automotive behemoth is promoting its “Wakudoki” dance contest with two wacky yet absolutely fun video clips which could possibly spark a new dance craze.
In the first clip of Toyota’s first digitally-led campaign, you see businessmen in the middle of a tropical jungle doing a synchronised dance with tribesmen and a gorilla. TIME deemed the clip ‘The Most Delightful Two Minutes of Your Day’, and it’s not hard to see why.

It definitely got viewers hitting the replay and share buttons – uploaded on July 13, 2014 – the clip has garnered more than 1.5 million views to date.
The second instalment that followed is a beach-themed clip, which features the same businessmen – with swim caps this time – and, you guessed it, lots of girls in bikinis

This was uploaded on August 24, and so far, it’s got over 600,000 views.
The two clips are in line with Toyota’s “wakudoki” theme, which boasts sleeker, sexier and more exciting styling as the carmaker sets its sights on younger buyers.
Just what is wakudoki? Well, apparently it’s a portmanteau of “waku-waku” – Japanese for that rush you get you’re feeling excited – and “doki-doki” which is a Japanese onomatopoeic word for heartbeat. Basically, it’s an exciting adrenaline rush, which we’d say translated pretty well into the two offbeat clips it has produced.
So here’s the deal: Toyota is offering a host of prizes including a flight for two to Tokyo!

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