Popular Chinese actress Fan Bingbing has driven a wave of enthusiasm among tourists from China to Melaka, Malaysia to savor the luscious taste of the king of fruits, says Low Chee Leong.
The Kota Laksamana assemblyperson said he was invited to interview the Chinese tourists enjoying the flavor and texture of the fruit at a stall along Jalan Tun Perak in Bachang, Melaka.
“The stall owner wanted me to see the number of Chinese tourists patronising his roadside stall following the spike in durian frenzy after Fan’s promotion. We have seen a steep increase of tourists from China over these few weeks and many told me that they wanted to taste the same durian that the Chinese diva uploaded in her social media page while visiting here in June”, Low (right) said on Thursday.
FYI, Fan was made the Visit Melaka 2024 (TMM2024) ambassador by Chief Minister Ab Rauf Yusoh, also in June and Low had been instrumental in arranging her visit to Melaka.
Low said there was an unexpected increase in arrival of Chinese tourists during their summer holidays from July 01 to Aug 31 and savoring the popular Musang King and Black Thorn topped the tour itinerary for durian lovers from the country.
He said the Chinese tourists also told him that the prices of durian are more affordable here compared to China, and they are offered a distinct durian-eating experience with the availability of different varieties.
“Furthermore, these tourists can enjoy the freshest durians while holidaying here as well as tasting different types of local fruits”, he added.
Low said tour companies are also offering unique experiences to the Chinese tourists as they include eating fresh durians as part of their holiday package besides visiting other tourist destinations.
“Tour guides shared that they received positive feedback from Chinese tourists when they are brought to taste the durians while touring the historic city”, he added.
Meanwhile, Edwin Teo, the owner of ZJY Fruit Trading at Jalan Tun Perak said he is able to offer cheaper and quality durians as he sources the fruits from his own orchards.
“My partner and I have orchards in Raub in Pahang, Tangkak in Johor and Tehel here”, he said.
Teo said the Chinese tourists visited his stall either accompanied by tour guides or via e-hailing rides after seeing the viral videos.
“It’s good that I can play my role as a Melakan to make TMM2024 a successful initiative”, he said.
Durian Olympics – Kee's World, a Malaysian cartoon:
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