Chocolate maker Hershey’s are being “viciously mocked online” for going "woke" in their new commercial, which is claiming to celebrate women!
The voiceover in the Hershey ad is not that of a biological female – but rather a transgender woman (meaning, a biological male) promoting International Women’s Day!
Hershey's Canadian campaign features trans-rights activist Fae Johnstone. The activist is one of five "women" chosen to be a part of the "HER bar" – which is the Canadian version of Hershey's limited-edition "SHE bar" – in honor of Women's History Month.
The bar's exclusive Canadian packaging has the face of Johnstone and other activists including Girl Up Québec founder Kélicia Massala, Rita Audi, Naila Moloo, and Autumn Peltier.
As reported by Sky News host Rita Panahi:
The company are being recklessly brave! Imagine annoying 99.9% of their customers in order that the 0.1% will buy more of their product! This is ill-advised marketing, if you ask me!
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