FSG Are Ready to Sell Liverpool FC

Liverpool FC are up for sale. For the right price. 

Fenway Sports Group are ready to listen to offers of more than £3 billion, according to reports. They are now inviting interested parties to approach them with bids for the Merseyside club. They are weighing up offloading the club after 12 years of ownership because they think the time is ripe to not only recoup their investment but make a ton of money in the process. 

 

FSG paid £300 million to rescue the Reds from Tom Hicks and George Gillett Jr. And in May, Forbes had valued Liverpool at £3.6 billion. 

 

Of course, it cannot be denied that the club are in better shape from both sporting and commercial standpoints than they have been in decades. 

 

But make no mistake, FSG have always treated Liverpool as just an asset that is monetizable. And so, they will let the club go as easy as they arrived at the decision to buy Liverpool FC in the first place. It’s all about maximizing profits from a damn good investment that they made in 2010. 

 

And whether we care to admit or not, they have no love for Liverpool. They are purely businesspeople who are fueled by greed. 

 

In 2016, there was an attempt to increase the maximum ticket price to £77 in the new Main Stand – a decision which was reversed due to backlash from supporters. 

 

In 2019, the Intellectual Property Office rejected proposals from the club to trademark the word ‘Liverpool’, a move which would have left a damaging impact on small independent businesses across the city. 

 

And in April last year, John W Henry signed up to be a co-conspirator in the breakaway European Super League – and then forced to apologize to fans after the deeply-unpopular plans collapsed within 48 hours. 

 

Indeed, FSG do not have the Anfield faithful's best interests at heart – their own pockets take priority. 

 

The timing of the news breaking – it was made on Monday – appeared unfortunate for Liverpool, coming as another blow following a difficult start to the season. Yet for FSG, it may make plenty of sense to cash in on their asset at this point. 

 

To them, Liverpool are nothing more than a cash cow. And rather than risk dropping out of the Champions League and failing to live up to the standards set in recent trophy-laden campaigns, the company could cash in and leave the next owner to pick up the pieces. Much has been made of Liverpool's ageing squad, which will need expensive and substantial regeneration before long. 

 

After all, the Americans have made their money and they’ll make even more, when they land themselves a buyer. 

 

For us fans, we can only hope for a smooth transition and future investment if push comes to shove and a buyer emerges.