Food advertisements often show perfectly melty cheese and steamy hamburgers that look irresistible. It sucks when you actually buy the product you saw on TV and the burger turns out to be really sad-looking!
To be honest, the food you see in commercials isn’t edible. A lot of work and time goes into making that food look the way it does on-screen, whereas when you go to the fast-food restaurant, they slap together your food in probably less than two minutes.
Food stylist Ellie Stern told Money Talks News that she likes to photograph food that isn’t cooked all the way. Undercooked burgers look more plump and juicier than ones that have been cooked. Stern also likes to use pins to keep the toppings in place and to make the burger look much taller than it actually is.
It doesn’t stop with burgers, though. Antacids are added to soda to make it look fizzier, the steam is from a heated cotton ball placed behind the food, glue is used to substitute for milk because it lasts longer in shoots, wax is added to the sauce to make the color pop, and the ice cream is typically made out of Play-Doh or mashed potatoes so it doesn’t melt.
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