Tuesday, September 24, 2013

Absolut Hibiskus

Full bloom: Abs Lee’s Rage: Black & Red, created for the Absolut Hibiskus x 3editions art collaboration project.

Art and Absolut Vodka have always gone hand in hand, ever since the Swedish vodka producer commissioned the legendary Andy Warhol to create an original artwork for the brand back in 1986.
Warhol was the first in a long list of artists who contributed in turning the Absolut bottle into the icon it is today, a list that includes not just conventional artists and painters, but also photographers, sculptors, graffiti artists, typographers, cartoonists, interior designers, art glass sculptors, architects, and even Rolling Stones guitarist Ron Wood.
Well, now Malaysians can be proud that for the first time, four of our own talented artists, i.e. Abs Lee, Michelle Lim, Tan Howe Qin, and Hyacinthe Kaur, have joined the ranks.
In conjunction with the launch of Absolut’s first ever floral-flavored vodka, Absolut Hibiskus the local distributors of the brand, Pernod Ricard Malaysia has collaborated with 3editions, a contemporary online art & design gallery at www.3editions.com to design four unique artwork pieces as part of their interpretation of this premium vodka that is bursting with rich aromas of hibiscus and fused with ripe and round notes of freshly sliced pomegranate.
A must-try – the Absolut Hibiskus was introduced to celebrate Malaysia’s Independence Day and Malaysia Day. Perkasa if they know about this will probably scream blue murder because it is bound to offend Malays and Muslims! LOL!

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