Wednesday, September 25, 2013

RM2.8 million on Najib's Hari Raya Open House

Did you know that this year's Hari Raya Open house hosted by Prime Minister Najib Razak and the Malaysian Cabinet cost a whopping RM2.8 million? Minister in the Prime Minister’s Department Shahidan Kassim confirmed this profligacy in a written parliamentary response on September 24, 2013.
Najib can afford to be lavish, extravagant and opulent – and why not? He’s spending taxpayers’ money. Ordinary Malaysians, however, have no choice but to tighten their belts as the cost of living escalates!
Absolut Vodka is an interesting drink. It's a brand of vodka from Sweden but its advertising caught the world's attention when it began to stretch the boundaries between advertising and art. The ads are all witty variations on the same simple theme: a picture of the Absolut Vodka bottle with a two to three word caption starting with the word Absolut and often saying something complimentary about the product or its consumer. Always, a flash of recognition will come as you make the unlikely connection.
Check out a sample of these ads:

Today Absolut Vodka is a media sensation. And all because the advertising campaign is centered around two simple guidelines – (1) all advertising should center around the bottle and (2) the product should not be identified with any particular lifestyle.

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