The total value of the country’s durian exports abroad had increased by 256.3 percent or equivalent to RM822.8 million in five years, from RM321.2 million in 2018 to RM1.14 billion in 2022.
Basing on global market research firm Mordor Intelligence's 2024 report, the value of the world durian market is expected to reach more than $10.78 billion in 2025 and jump to $16.89 billion by 2030, with a compound annual growth rate (CAGR) of 9.4 percent.
Obviously, China remains the key driver of this growth, accounting for more than 90 percent of total durian imports in the Asia Pacific, thus becoming a key strategic market for Malaysian exporters.
[Some background info: On June 19, 2024, Malaysia successfully signed the Protocol on Phytosanitary Requirements for the Export of Fresh Durian Fruit to China, which opened up new market access for fresh durian exports from Malaysia to the country. Previously, export access to China was limited to durian in pulp and paste form in 2011, and frozen whole fruits in 2018].
The growing durian demand proves the fruit's potential as a high-value agro-food commodity.
Malaysian women's pair Pearly Tan-Thinaah Muralitharan failed to qualify for the China Open finals after being outplayed by a lower-ranked home pair in the semi-finals today.
The world No 3 pair lost 14-21, 17-21 in 38 minutes to seventh-ranked Jia Yi Fan-Zhang Shu Xian, who were backed by a vociferous home crowd.
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