Monday, March 31, 2025

Salam Aidilfitri












To those who are celebrating, may this Hari Raya brings you closer to your loved ones and may your home be filled with laughter and joy. Salam Aidilfitri!

"Kias Rindu" is my pick of Hari Raya commercials this year!

Highway concessionaire Plus Malaysia Berhad produced an emotional family drama in store for their 2025 ad, which tells the story of an elderly couple who just want to spend more time with their two children who are working in the city especially during the festive season. 

The heartfelt short film's cinematography, from its tones and framing to its music and even the words of wisdom at the end of the video felt almost like a homage to the late Yasmin Ahmad, the godmother of Malaysian festive commercials.

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