Pakistan International Airlines are experiencing a bumpy ride over a promotional ad that appears to evoke a terror attack on Paris, France.
The graphic, posted on X to publicize the airline’s renewed flights to the French capital, shows a passenger jet flying toward the Eiffel Tower, alongside the tagline: “Paris, we’re coming today”.
While it was intended to promote new twice-weekly flights between Islamabad and Paris, social media users quickly drew parallels with the 2001 terror attacks on the World Trade Center in New York City, USA and called on the airline to rethink their approach.
The image has been viewed more than 21 million times on X since it was published on January 10 and has drawn swift backlash.
"Is this an advertisement or a threat?" one user wrote on X. Another called for the company to "fire your marketing manager", while another asked: “Who thought this ad was a good idea?”
Malaysian women's pair Pearly Tan-Thinaah Muralitharanshowed nerves of steel to stun Malaysia Open champions Yuki Fukushima-Mayu Matsumoto and storm into the India Open semi-finals on Friday.
The world No. 7 Malaysians survived a nail-biting finish, fending off a late surge from their Japanese opponents before converting their third match point for a gritty 21-18, 21-19 triumph.
The victory marks a remarkable turnaround for Pearly-Thinaah, who had endured a challenging period recently, including a disappointing first-round exit at last week's home tournament.
Standing between them and a place in the final are either world No. 3 Kim Hye Jeong-Kong Hee Yong or former world champions Lee So Hee-Baek Ha Na of South Korea.
As a side note, all of Malaysia's quarter-finalists were victorious! Men’s doubles duo Aaron Chia-Soh Wooi Yik and Goh Sze Fei-Nur Izzuddin Rumsani, and mixed doubles pairs Goh Soon Huat-Shevon Jemie Lai and Chen Tang Jie-Toh Ee Wei, will join Pearly-Thinaah in the semi-finals of the $950,000 (RM4.3 million) India Open 2025 badminton tournament.
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