I've Read the Diamond Book Thrice

You’ll be surprised to know that I’ve read the book thrice already – and I can confess it is an easy read. Simple words stitched together into simple sentences that rallied into short paragraphs and then arranged into 15 crisp chapters. It’s a lean book with just 142 pages – and yet, full to the brim with tips that will help us become more polished speakers. 

 

There is a growing body of work that advocates a rethink on how we communicate, particularly how we write in this digital age. 

 

According to research, one can write less but say more. In fact, Dr Janice Lo Yueh Yea, Senior Lecturer at the Faculty of Education, Universiti Malaya says she subscribes to this approach. 

 

She shares the following points that explain why some writers are able to say more with fewer words. 

 

Firstly, stop being self-centered. What does this mean? Much of what we write about is self-indulgent most of the time. We write about what we care about. We don’t consider the bigger picture, such as who we are writing this for or talking to, and what they actually need to know. What are they actually concerned about? 

 

Secondly, grab attention. Take a person with us whenever we are communicating.

 

Thirdly, keep it simple. Consider the following: one sentence is better than two sentences. One paragraph is preferable to two paragraphs. Use uncomplicated and understandable language. 

 

She believes that if we consider communication efficiency and implement the few tips mentioned, we will notice that we begin to think more clearly, speak with more clarity and write more explicitly. We will soon realise that it will benefit us in the long run because we will be heard again. 

 

Successful writers frequently think about communication in the opposite direction, “target audience” instead of “self”, Lo emphasizes. 

 

We cannot agree more! 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We’ve already sold a total of 691 copies of “The Diamond in Your Speech”. And we’re left with just 309 books. 

 

It won't take too long to finish this batch. We can do it.