Friday, October 11, 2019

The Violent Ad













A burger brand has apologized after posting an offensive ad on social media that trivializes gender violence. 

Bicky Burger posted the comic-book image on on Tuesday featuring a man punching a woman for handing him the wrong burger and saying: "Serious, a fake Bicky?"

Belgium's Jury of Ethical Advertising said they received an avalanche of complaints within hours of the ad appearing on Facebook. 

Even Belgian politicians got into the act and denounced the ad, labelling it "sickening" and "irresponsible". 

Goodlife Foods, headquartered in Breda, Netherlands – one of Europe’s largest suppliers of both branded and private label frozen food products – which are behind Bicky Burger, later declared they "regretted" the post and deleted it. 

"We had no intention of inciting violence", the company said in a statement on Wednesday.

I don’t know which ad agency produced this shit of an ad – but now that I mentioned ‘shit’, I am reminded that Bicky Burger once published/aired a commercial “The Bicky Beef Miracle” in June 2016 that tells the surreal story of a miraculous bovine who excretes tasty, 100 percent Angus burgers – to the delight of a host of villagers and one enterprising priest:


More like anal food, if you ask me! 

FYI, Bicky Burger is a challenger brand and as such, they have opted to go for non-traditional type of advertising, targeting savvy millennials, through the smart use of social media, such as Facebook and Snapchat. 

The irreverent and some say, hilarious and even bizarre advertisement was created by Mortierbrigade, Belgium for Bicky Burger, within the category: Food. 

I don't know about you – but I'm put off!

I was at the Ireka Toastmasters meeting yesterday – and I evaluated both the speakers. 

And I was pleasantly surprised. I had the privilege to listen to their previous speeches and I can happily say that these two have met my expectations of them. Sure, there are still areas of improvement – but they have made me proud of them because they have shown remarkable improvements in their presentations. 

That’s why Toastmasters can be so beneficial to those wanting to work on their public speaking skills – provided, of course, they have the right support and correct guidance. 

Besides, to be able to speak in public is not the issue – it’s to be a good public speaker that separates some Toastmasters from other Toastmasters. It is worth remembering that Toastmasters is merely a platform to learn – but it’s the analytical evaluators and the speech coaches who can transform you into the public speaker you aspire to be. Assuming that’s your objective that you have when you decide to sign up for Toastmasters.

Anyway, these were the photos taken at the meeting in Mont' Kiara, Kuala Lumpur:












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