Wanna Smell Dog Poop for Two Months?

A UK plant-based pet food company intend to reward a dog owner to switch their canine's diet for two months and keep track of the pet's poop smells. 

According to their website, dog owners are still feeding their pets processed meat and low quality animal by-products. They believe that replacing some of these troublesome ingredients with wholesome plant-based proteins is key to a healthy diet that's also kinder to the planet. 

OMNI, a company specializing in plant-based dog food, announced they are seeking "a dedicated dog owner to sniff their dog's poop, to test the effect a plant-based diet has on their dog's digestion, stool odor and general health". 

The winning applicant will be paid $6,685.82 to use OMNI's dog food for two months and report on the effects the food has on the animal's frequency of bowel movements, poop odor, energy levels, behavior, sleep patterns, weight and fur condition. 

The dog will be examined by a veterinarian at the start and end of the two-month period, OMNI said. 

The company's co-founder Shiv Sivakumar said customers have reported improved digestion, energy levels and general health after switching to the plant-based food. 

"Not only that, we are getting feedback that their dogs' stools have improved in terms of colour, consistency and smell. So, what better way to demonstrate this than by being willing to pay a dog owner to sniff their dog's poop once they've switched to our brand of dog food?" Sivakumar explained on the OMNI website. 

He said the company seek to confirm the reports by collecting data from the successful applicant. 

"We know that this is quite a peculiar vacancy, but we also know that this is the way for us to put our money where our mouth is and show dog owners that plant-based dog food could improve their dog's stool, general health and digestive health", he added. 

Applications are being accepted on the company's website through March 31, 2022.