The Coca-Cola cursive, the Nike Swoosh, and Apple’s apple are great brands that have great logos. These logos convey the brand’s message to millions of people every day, just by being visible. And of course, they are an all-important part of businesses’s brand identity.
If a company is wanting to make an impression and grow in the marketplace, a logo is needed.
Sadly, not all companies quite get it right, and some – as shown by this thread on Quora – get it spectacularly wrong.
A sample of five:
The Institute of Oriental Studies, University of Santa Catarina in Florianópolis, Brazil
Hey, it’s supposed to be a pagoda in front of the rising sun”, we hear the designers say.
Mont-sat
This Polish satellite looks particularly pleased with himself.
Office of Government Commerce, UK Government
Despite a reported outlay of £14,000 in design fees, this branch of the Treasury had to scrap its logo after someone pointed out what it looked like when rotated 90 degrees.
2012 London Olympics
Detractors said the London 2012 Olympics logo looked like a broken swastika. Iran even threatened to boycott the Games because they thought it spelled out the word ‘Zion’. The worst part: they spent £400,000 on the design.
Sometimes, I am tempted to give up on social media in order to reclaim my life!
If a company is wanting to make an impression and grow in the marketplace, a logo is needed.
Sadly, not all companies quite get it right, and some – as shown by this thread on Quora – get it spectacularly wrong.
A sample of five:
The Institute of Oriental Studies, University of Santa Catarina in Florianópolis, Brazil
Hey, it’s supposed to be a pagoda in front of the rising sun”, we hear the designers say.
Mont-sat
This Polish satellite looks particularly pleased with himself.
Office of Government Commerce, UK Government
Despite a reported outlay of £14,000 in design fees, this branch of the Treasury had to scrap its logo after someone pointed out what it looked like when rotated 90 degrees.
Junior
Jazz Dance Classes
This
one might take a while to get. As one commenter noted on Quora: “Focus on the
negative space”.
2012 London Olympics
Detractors said the London 2012 Olympics logo looked like a broken swastika. Iran even threatened to boycott the Games because they thought it spelled out the word ‘Zion’. The worst part: they spent £400,000 on the design.
Sometimes, I am tempted to give up on social media in order to reclaim my life!
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