Tuesday, October 5, 2021

No Time To Die Smashes Box Office Records

Daniel Craig’s final outing as 007 has smashed UK box office records, grossing more on its opening weekend than any other film in the history of the James Bond franchise, and has become the biggest movie of the year after only four days in cinemas. 

“No Time To Die”, which received its world public premiere in the UK at midnight on Wednesday, has also broken international pandemic box office records, making $119 million (£88 million) in the 54 markets where the film has launched to date. This makes it the first title from a Hollywood studio to crack $100 million without opening in China – the largest box office market in the world in 2020 with revenue of $3 billion – since the pandemic began more than 18 months ago. 

In the UK and Ireland, Bondmania fuelled almost £26 million in ticket sales over its first four days as fans awaiting the thrice-delayed film – “No Time To Die” was originally scheduled to premiere in April last year – headed to cinemas in record numbers. 

The film’s three-day opening weekend, from Friday through to Sunday night, hit a record £21 million, according to the UK Cinema Association. This makes it more successful than “Skyfall” and “Spectre”, the two biggest films in the history of the 59-year-old franchise, which each managed £20 million at the UK box office on their three-day opening weekends. 

Universal Pictures, which is releasing the film alongside MGM, said that so far internationally “No Time To Die” is performing in line with “Skyfall”, the most successful Bond film of all time which grossed $1.1 billion globally. However, it is tracking 17% below “Spectre”, which went on to make $880 million globally. 

The next box office test for “No Time To Die” will be its big launch on October 08 in the US, followed by China on October 29.

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