Google Ad Reimagines Home Alone

Over the years, Home Alone has become one of those staple Christmas movies, and Google is taking advantage of that nostalgia by coming up with an amusing commercial. 

Of course, “Home Alone Again” must feature Macaulay Culkin – and he reprised his Kevin McCallister role. 

And this time, in a smart home powered by Google Assistant. 

It’s similar to the original movie and yet it is dissimilar. Kevin is ‘home alone’ but not really ‘home alone’ because he has technology – and that adds a different dimension to the familiar setting. 

The abode is now equipped with a plethora of Google Assistant gadgets. These include the Google Home Hub, a Pixel 3 XL, Home Mini, and Nest Hello door camera. 

There are others too, including a propped up mannequin attached to a Roomba in order to simulate people and movement. Of course, it is activated by a Google Assistant Routine this time around.

 

And the ad closes with the “Make Google Do It” tagline first introduced at CES in Las Vegas, California in the US in January this year. 

To continue the fun, check out a behind-the-scenes look at the taping, featuring the funniest moments on set. 

For Culkin, shooting “Home Alone Again with the Google Assistant” brought him back to his original days on set. 

“They did a very good job on the set decoration, the props, and all the shots were spot on”, he says. “I am thinking and hoping that people will really dig it”.

The advert promotes a new Google Assistant feature, available for a limited time only, in which you can enjoy some of the most iconic moments from the film with quotes from your favourite scenes. 

All you have to do is simply say, ‘Hey Google…’ to your Google Home device or your Android or iPhone device. Some of the responses you can expect are:

• 'How much do I owe you?' and you’ll be reminded to 'Keep the change, you filthy animal'.

• 'Did I forget something?' and the famous 'KEVINNNNNNNNNN' scream will play back.

• 'The Wet Bandits are here' to trigger Kevin defending his house. 

• 'I'm the man of the house' to relive the famous scene when Kevin tries aftershave.

The above reminds us that more and more, we are surrendering our lives to technology. I’m not saying this is good or bad; it’s just an observation.