The much-touted meeting on American soil – billed as a vital step towards peace in Ukraine – between US President Donald Trump and Russian President Vladimir Putin on Friday in Anchorage, Alaska has come and gone. And Trump admitted, there's no deal until there's a deal.
That aside, Russian Foreign Minister Sergey Lavrov who was part of the Russian delegation accompanying Putin caught everybody's eye. But for a very different reason.
Upon arriving at the meeting venue, i.e., the Joint Base Elmendorf-Richardson military facility, Lavrov drew attention as he stepped out of his car in a white long-sleeved sweatshirt marked with “CCCP” – the Russian letters for USSR – across the chest, layered under a black padded vest. The sweater featured black stripes on the cuffs, giving it a retro Soviet look.
Intentionally or unintentionally, he sparked a shopping frenzy because of that particular outfit.
“The photo caused a sensation. All available pieces were gone by yesterday morning. Customers can now only pre-order, with delivery expected in one to one and a half months”, she told TASS on Saturday.
SelSovet, founded in 2017, rose to prominence by 2021 through social media with the brand mixing retro design with Soviet imagery.
Some media outlets suggested Lavrov’s choice of sweater was a deliberate reminder of Ukraine’s past status as part of the Soviet Union, though Lavrov himself has made no comment on his attire.
In recent years, Soviet-themed culture has enjoyed renewed popularity in Russia, with retro cafés, bars, and clothing lines embracing the style. Designers describe these items as part of the country’s identity, noting that Soviet imagery is increasingly seen as shared history and cultural pride.
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