A South Korean port city’s attempt to build a landmark attraction to draw visitors has run into public backlash, with critics calling its new 34.4 billion won ($24.66 million) “Big Tree” observation tower a costly disappointment.
The Big Tree, which rises 46.5m in Changwon, south-eastern South Korea, was supposedly inspired by the towering Supertrees at Singapore’s Gardens by the Bay.
It was designed to anchor Daesang Park, a public-private partnership development worth about 1 trillion won, and to serve as a draw for both domestic and international visitors.
The tower offers 360-degree views of Masan Port, Dotseom Island and Muhaksan mountain, but as recent local media reports and public commentary have noted, its squat proportions, sparse artificial foliage and incongruous decorative animal statues have left many residents underwhelmed.
Changwon, home to just over a million people, is an industrial and shipping hub near the south-eastern tip of the Korean Peninsula. It became a “special city” in 2022 under South Korean law, granting it some additional autonomy over development projects.
City officials promoted the Big Tree as a signature tourist attraction that could help alleviate South Korea’s longstanding problem of tourism being concentrated in Seoul. According to the Korea Culture and Tourism Institute, 78 percent of foreign visitors in 2024 spent time in the capital, compared with just 16.5 percent in Busan, 11.2 percent in Gyeonggi province and 10.9 percent on Jeju Island.
The tower was built under a public-private partnership, a model widely used by Korean municipalities to avoid losing undeveloped urban parkland to private use under the country’s “urban park sunset law” that took effect in 2020.
In Changwon’s case, the private developer agreed to build most of the park facilities, including the Big Tree, and transfer them to the city, while retaining about 12.7 percent of the site for a 1,779-unit apartment complex and other revenue-generating properties.
City officials have now confirmed that the Big Tree’s upper structure will be redesigned, but they expect this process to take at least a year.
The redesign will be selected through a nationwide competition and citizen consultations. Even if work proceeds smoothly, the city estimates that construction could only start in the second half of 2026.
In response to negative feedback, Changwon has decided not to charge an entry fee when the tower begins official operations on October 01.
Local media inspections in recent weeks described artificial leaves arranged so sparsely that they seemed unfinished, and interior plant sculptures that were clearly fake. Some small details, such as a few realistic-looking faux plants, drew brief curiosity, but most of the decorative elements were identified as looking “too artificial”.
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