Two competing billboards from McDonald's and Burger King have been placed next to each other in Brazil.
The ads both feature answers written by ChatGPT and have a similar layout.
According to translated versions of the billboards reported by The Drum, the chatbot calls McDonald's Big Mac the most "iconic burger" and names Burger King's Whopper "the biggest".
Burger King's billboard appears to be a response to McDonald's launching a wider campaign based on the chatbot's answer.
The No. 1 fast-food restaurant chain had asked OpenAI's chatbot what the most iconic burger in the world was and it named the Big Mac the "most globally recognized".
When Insider asked ChatGPT which was the most iconic burger in the world, it listed the Big Mac, the Whopper, and the In-N-Out Burger in that order.
However, it is unclear if the ads are always placed next to each other or how many are featured in Brazil.
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