Friday, April 15, 2022

Limited Edition M&M’s x Adidas Sneakers


German sportswear group Adidas are collaborating with Mars Wrigley for their latest footwear that will see colourful M&M’s candies adorning their sneakers. My two fave brands!

To be available globally through adidas.com from April 19, the limited edition Adidas Originals Forum Lo 84 M&M’s sneaker carries a style that features glossy rubberized leather uppers in the same golden hue. 

Following the candied theme, the $150 pair also includes brown “M&M” removable logo flags on either side of its lace counters, as well as 3D accents shaped like the chocolate candy. For a retro finish, the athletic brand’s new pair also includes white rubber outsoles with stitching detailing and ridged brown rubber soles beneath. Completing the sneakers are toe boxes with central “M”-shaped perforations. 

As M&M’s contains numerous flavors, the sneakers similarly include numerous accents as well – all of which are fully customizable. Though the style is originally tied up with matching yellow laces, it also comes with additional orange, green, red, blue and brown laces, coordinating with the candy’s signature six colors. 

Also included with the style are slide-on lace jewels shaped like the candy itself, plus three detachable sets of straps embossed with the M&M’s logo, its yellow M&M mascot and a collage of the layered candies. 

The footwear is packed in a bright yellow co-branded box inspired by the iconic M&M’s Peanut variant packaging.



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