Spiciest Instant Noodles Mukbang

In my blog post “A-chomping and A-munching” published September 25, 2020, I had touched upon this food-porn thingi from Korea called “mukbang”.

It’s actually a live-streamed eating show where the host referred to as a BJ (“Broadcast Jockey”, a unique-to-Korea term for a vlogger) binge-eats while narrating and interacting with their audience – although, these days, it’s more usually an uploaded video.

I read that food culture runs deep in Korea. And the popular theory is that mukbang began thanks to increasing loneliness of single Koreans in a digital age. 

In South Korea, eating out is mostly a social activity, and it’s rare to eat alone. But, with a growing number of Koreans living alone, they end up pretty much being alone and so, they turned to social media. So, this may be a reason why Mukbangers began to film themselves for others, and why viewers enjoy watching them eat. Especially live, where they can leave comments and interact. 

But it's pertinent to acknowledge that the mukbang phenomenon has spread beyond Korean shores – and the world has embraced it enthusiastically. Methinks, it has got more to do with the enjoyment of witnessing someone else’s enjoyment up close. 

Anyway, here’s an enticing and enjoyable mukbang video featuring a Korean – she calls herself Kakak Korea – who tries the spiciest instant noodles available in Malaysia.

I honestly find it super engrossing:

And I must confess that she makes me want to give these cup noodles a go too!

These noodles in their order of appearance are Mamee SLRP Kari Extra Pedas, Maggi Pedas Giler, Daebak Habanero, Daebak Ghost Pepper and Samyang Foods Hek Buldak Bokkeummyun (Nuclear Fire Noodles).

I must try them, I must!