Dolce & Gabbana Walking in the Street collection. © Monica Feudi
As lockdowns put the future of fashion shows in limbo – and customers keep away from stores – Dolce & Gabbana have come up with a digital answer to both challenges.
Stefano Gabbana speaks to Vogue about the designers’ newest initiative: Digital runway shows.
“Not to ‘stay alive’”, as he puts it, but to get with the program to embrace change. “At the moment, the problem with the market is that people can’t go shopping in stores. So, it’s about e-commerce and social media”.
Yesterday, the designers released Walking in the Street, the first in a new monthly series of digital capsule shows released on their website, DolceGabbana.com.
Released every 30 days, the see-now-buy-now shows will be captured in a moving runway format with about 10 models, 35 looks, and no audience. They will showcase a mix of the brand’s pre collections and new looks designed with each mini-show’s theme in mind.
During these trying times, creativity and innovation present the way forward!
The collection of WSD 2021 promo videos has a tally of 15 so far – and this latest clip is from an eight-year-old SJKC Kuen Cheng student, Abegail LeeAnn:
As she says, “I enjoy speaking and I hope through my words, I can spread love and happiness to the world”. Hear, hear, Abegail!
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